American drivers long preferred larger vehicles until fuel prices began to move above $2 per gallon and then stayed above $3 per gallon. Six vehicles were promised including the Ford Fiesta, a subcompact model sold briefly stateside from 1978 to 1980, but kept out of the US market for the ensuing three decades.ĭemand just wasn’t strong enough to support two small cars with the compact Ford Escort holding sway before giving way to the Focus. One Ford had several components including Ford selling most of its vehicles across more markets, including in the United States, which at that time had a paucity of fuel-efficient models to choose from. That plan offered a blueprint for sustainability that would completely shift the way that Ford conducted its business. In 2008, before the US economy nosedived and the American car manufacturing industry nearly folded, the Ford Motor Company announced its One Ford plan.
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